Privacy Policy
Last updated: June 20, 2025
At Eventual Magic, we value connection, creativity, and trust—and that includes how we handle your data. This Privacy Policy explains what personal information we collect, how we use it, and your rights as a visitor to our site. If you have any questions, feel free to contact us directly. We’re humans behind this screen, not bots.
Who We Are
We are Eventual Magic, LLC a full-service event planning company based in Colorado, founded by Bee Gonzalez and Jeremy VanHooser. Our website address is: https://eventualmagic.com.
Comments
When visitors leave comments on our site, we collect the information shown in the comments form, along with your IP address and browser user agent string to help detect spam.
An anonymized string (also called a hash) may be generated from your email address and shared with the Gravatar service to check if you’re using it. You can review their privacy policy here: https://automattic.com/privacy. Once your comment is approved, your profile picture (if connected to Gravatar) may be visible publicly alongside your comment.
Media Uploads
If you upload images to our site, we recommend avoiding images with embedded location data (EXIF GPS). Visitors may be able to download and extract this data from images posted on the website.
Cookies
We use cookies (the good kind, but no milk) to make your experience smoother. If you leave a comment, you may choose to save your name, email, and website in cookies for convenience—so you don’t have to re-enter them next time. These cookies last for one year.
We also use cookies for login functionality, screen display settings, and content management purposes. These cookies may last up to two weeks, depending on your browser settings and actions.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Cookie ID | Purpose | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Cookie ID | Purpose | Duration |
|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Cookie ID | Purpose | Duration |
|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Login
These cookies are used for managing login functionality on this website.
| Cookie ID | Purpose | Duration |
|---|
| wordpress_logged_in | Used to store logged-in users. | Persistent |
| wordpress_sec | Used to track the user across multiple sessions. | 15 days |
| wordpress_test_cookie | Used to determine if cookies are enabled. | Session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Cookie ID | Purpose | Duration |
|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
WooCommerce Sourcebuster
SourceBuster is used by WooCommerce for order attribution based on user source.
| Cookie ID | Purpose | Duration |
|---|
| sbjs_session | The number of page views in this session and the current page path | 30 minutes |
| sbjs_udata | Information about the visitor’s user agent, such as IP, the browser, and the device type | session |
| sbjs_first | Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | session |
| sbjs_current | Traffic origin information for the visitor’s current visit to your store | session |
| sbjs_first_add | Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | session |
| sbjs_current_add | Timestamp, referring URL, and entry page for your visitor’s current visit to your store | session |
| sbjs_migrations | Technical data to help with migrations between different versions of the tracking feature | session |
Embedded Content from Other Sites
Some pages or posts on our site may include embedded content (like videos, images, or articles). This content behaves just like it would if you visited that external site directly. These third-party sites may collect data, use cookies, and track your interaction if you’re logged into their services.
Who We Share Your Data With
We do not sell or rent your data. However, if you request a password reset, your IP address may be included in the reset email for verification purposes.
How Long We Retain Your Data
If you leave a comment, the comment and its metadata are stored indefinitely. This helps us recognize and approve future comments automatically.
If you register for an account on our website (if applicable), we store the personal information you provide in your user profile. You can view, edit, or delete your information at any time (except your username). Site administrators can also view and manage that information.
What Rights You Have Over Your Data
If you have an account or have left comments, you can request an exported file of the personal data we hold about you. You may also request that we erase any data we hold—except for data we’re required to keep for legal, administrative, or security purposes.
Where Your Data Is Sent
Visitor comments may be reviewed through an automated spam detection service to keep the site secure and friendly for everyone.
Final Thoughts
We’re event planners, not data miners. We collect only what’s necessary to improve your experience, communicate effectively, and protect our site. If you have concerns or want to know more about your data, reach out, we are happy to talk it through.
You can contact us at: [email protected]
